Stop Being the World’s Best-Kept Secret

Who might benefit from this service?

Go-To-Market (GTM) LaunchPad gives growing companies everything they need to start winning customers and scaling. It is purpose-built for tech startup founders/CEOs that may be managing all customer-facing activities such that product development, funding activities, etc. are not properly prioritized.

Similarly, GTM LaunchPad is a fit for private equity firms with several portfolio companies that are too small to hire a dedicated full time CRO. In those situations, a fractional resource could cut across multiple companies to drive sales transformation in a much more cost-effective manner.

What outcomes can I expect?

GTM LaunchPad is intended to produce qualified leads that can be immediately actioned by the client.

What is the scope of work?

• Formalize and document ideal customer profile (ICP) and buying personas
• Draft campaign/lead generation strategy, partnership approach, and marketing plan to acquire new customers
• Assimilate assets into comprehensive go-to-market strategy
• Build boilerplate sales templates for customer, partner, and investment pursuits
• Develop an initial prospect list and a plan for outreach to generate near-term leads
• Develop a strategy and plan to overhaul the brand website

What does the execution plan look like?

The specific plan, including the overall duration, will vary by client. However, the approach below is representative of the tasks and timing that will be executed for the GTM LaunchPad service offering.

• Week 1:
  • General Discovery & Data Collection
  • Discuss and Document Market Opportunity & Value Statement
  • Discuss and Document ICP & Buying Personas
  • Conduct Data Analysis
• Week 2:
  • Conduct Competitor & Agency Interviews
  • Provide Readout on Market Research*
  • Discuss and Document Pricing & Packaging Strategy
  • Refresh Competitive Analysis
• Week 3:
  • Interview Current Customers
  • Update ICP & Buying Personas (if required)^*
  • Discuss and Document Channel Strategy
  • Record Product Demonstration
  • Deliver Draft of Prioritized Prospecting List & Outreach Catalog^*
• Week 4:
  • Deliver Go-To-Market Strategy (Market Opportunity, Value Statement, ICP, Competitive Analysis, Channel Strategy)^*
  • Discuss and Document Marketing Plan
  • Conduct Outreach to Top Targets
• Week 5
  • Discuss and Document Website Strategy
  • Record Founder Interview
  • Conduct Outreach to Top Targets
  • Support Sales Pursuits (as needed)
• Week 6
  • Discuss and Document Website Strategy
  • Deliver Draft of Pitch Deck^*
  • Deliver Final Prioritized Prospecting List^*
  • Support Sales Pursuits (as needed)
• Week 7
  • Deliver Website Refresh Plan with Produced Recordings^*
  • Support Sales Pursuits (as needed)
• Week 8
  • Deliver Final Pitch Deck^*
  • Conduct Final Readout & Provide Recommended Next Steps^*

^*Deliverables
Internal Meetings

What is the commercial arrangement?

The Dean Street Advisors consultant will deliver the GTM LaunchPad service as a fixed-fee offering. The consultant will allocate 8 to 16 hours per week to the effort with dedicated time periods each week in alignment with the client’s schedule.